BUSINESS REVIEW AND STRATEGY DEVELOPMENT
Helping clients develop a robust business strategy that outlines the route to success, spanning services, financials, sales and marketing, clients, staffing and operational support.
ADVISORY AND NED SUPPORT
Providing ongoing advisory and NED support to the executive team to deliver the plan; identifying risk and opportunity; financial health checks; chairing effective board meetings, and coaching and mentoring the board.
ONGOING ADVISORY PLUS COMMUNITY MEMBERSHIP
Ongoing advisory support is enhanced with a membership of one of my partner networks – the Entrepreneurs Circle, the leading SME advisory community in the UK; or Elite Leaders, the specialist network for recruitment owners.
SALES AND MARKETING PLANNING
Building effective sales and marketing strategies to win and retain better quality clients and to increase sales and profits.
Using proven methodologies, processes and systems including the ‘rhythmic acquisition of customers’ from the Entrepreneurs Circle.
Helping build stand-out brands and cultures that will win loyalty with staff and clients.
Developing great leaders who will succeed, working with your leadership team on a 121 basis or as part of a formal leadership development programme.
I help ambitious recruitment companies grow and achieve their goals.
I do this by working closely with them to implement proven sales and marketing systems that deliver the rhythmic acquisition of quality customers.
I have board level experience in start-ups, SMEs, larger corporates and not for profits. I have launched companies and brands, managed sales operations of up to 100 staff and helped develop and support many SMEs’ growth plans in the UK. I work with a number of companies as a NED or an Advisor.
I am an Entrepreneurs Circle Certified Business Coach. The EC is the leading SME advisory community in the UK. The EC gives you the tools, training and support to take your business from where it is now, to where you want it to be.
I am also a Principal with Elite Leaders (https://www.eliteleaders.co.uk), a membership community that helps ambitious recruitment businesses outperform the market and achieve their growth plans.
I work with a small number of ambitious companies that are looking to grow in a structured and professional way.
If you’d like to find out how I can help you crack the rhythmic acquisition of quality customers contact me – firstname.lastname@example.org.
THE RHYTHMIC ACQUISITION OF CUSTOMERS
I help ambitious SME owners achieve their goals by winning and retaining more customers.
I do this by working closely with them to implement proven sales and marketing systems that deliver the rhythmic acquisition of customers.
I am an Entrepreneurs Circle Certified Business Coach. The EC is the leading SME advisory community in the UK. The EC helps you to grow your business – more customers, more sales, more profits. It gives you the tools, training and support to take your business from where it is now, to where you want it to be.
ADVISORY & NED SUPPORT PLUS
Ongoing support to help you deliver your business strategy, overcome obstacles and leverage opportunities.
Chairing effective board meetings.
Coaching and mentoring leaders.
Plus an enhanced advisory support package including membership of a leading business network, the Entrepreneurs Circle (from £575 per month) or Elite Leaders (from £650 per month).
INDEPENDENT BUSINESS REVIEW
Half-day face to face business review.
Key topics reviewed include finance, brand, business development, sales and marketing, clients and staffing.
Output – report with feedback, priorities and recommendations (half-day preparation).
BRAND STRATEGY BUILDER
Become irresistible to your audiences; build loyalty and advocacy with staff, clients and candidates.
Work with our specialist marketing and brand partners to reignite your brand.
– New services
– Brand reboots
– Targeted campaigns
Output – brand strategy, mission and values; and brand personality, visual identity and user guidelines.
GROWTH & EXIT STRATEGY
5-day service to develop your 3-5 year strategy, brand, service proposition and delivery model.
Build people, sales and marketing strategies.
Output – a robust business strategy to be reviewed and updated regularly, including full financial projections with measures, milestones and timescales.
I work with a number of organisations and industry specialists to help me deliver my clients’ requirements
ADVISORY & NETWORKING
He’s approachable, calm, commercially savvy and supportive – all essential qualities in an advisor, particularly in a demanding & frenetic start up – and I have no hesitation in recommending him.
JOE | HIRING DISRUPTOR & FOUNDER | FUSED4
Midge has been working with me and the wider Grey Matter team and has been instrumental in helping us shape our brand proposition, values and a best-in-class customer experience. With huge experience and knowledge of our sector, I have no hesitation recommending Midge to any fast-growing business looking to better understand their own business.
RODNEY | MANAGING DIRECTOR | GREY MATTER
Elite Leaders has been a great resource for me. They make me feel like an ‘insider’ and help me with the tools I need to run a successful recruitment business. I consider the leadership team, including Midge and John, to be friends and great mentors.
MIKE | MANAGING DIRECTOR | REPRESENT
Midge joined us in a NED capacity at a time of change within the business. He brought a focus and accountability to senior leadership that helped steer us into a new era with significant improvements and results. He put the pillars in place for us to grow our existing client base through account enhancement and growth. One of the key takeaways and process that we still use today, was the business development strategy. We created a process that was aligned to today’s market not solely focusing on unnecessary KPI actions but working through a touch point strategy that was rolled out and has helped to develop some of our best recruiters to date.
From a personal perspective Midge is very easy to work with , open to new ideas and a great sounding board.
ARRAN | MANAGING DIRECTOR | INTAPEOPLE
RAJ REDDY | CEO | APPLIED BUSINESS ACADEMY
We have worked with Midge for 2 years now, using him to advise on how to attract and win customers for our MRI scanning service. He helped us design and implement customer attraction processes to drive increased web traffic and conversion rates. He introduced tried and tested sales and marketing systems to give us more consistency and control. We now know the key numbers for our business and what activities need to happen each month to achieve those.
Midge works with me monthly to ensure the business is on track and to help with future business development. We have grown threefold in the last 2 years and are set for a record year in 2021.
JASPER NISSIM | FOUNDER & CEO | NATIONAL MRI